Consumers will soon see a 50/50 beef-bacon burger on store shelves. Coastal Ltd. has secured a licensing agreement with Jensen Meat Company to bring the Slater’s 50/50 burger to the grocery store. Slater’s 50/50, a Southern California restaurant chain, takes its name from its patented 50/50 burger patty. The product initially will be introduced to seventy-seven Sam’s Club locations in Southern California and six in the Dallas market this month. A Jensen Meats official says “bacon-mania shows no signs of receding,” noting the huge demand for bacon products that has sent national bacon reserves to a 50-year low.
The company estimates that gross sales of the product in the first year could exceed $10 million. Jensen Meat is a San Diego-based processor of ground beef products, and Coastal Ltd. is a San Diego-based licensing and brand management agency.
Source: NAFB News Service